Long before Starbucks announced their disastrous #RaceTogether campaign to foster race relations dialogue among its customers and baristas, there was The Mix Pop-Up Coffee Shop (now known as The Mix Coffehaus) in the Port Morris neighborhood The Bronx last year.
When Starbucks launched the campaign almost two weeks ago, Vernicia Colon, the brainchild behind the idea of the Mix Coffeehaus reached out to Welcome2TheBronx with concerns of how similar their campaign was to her project. “We were surprised to see such a large corporation like Starbucks implement what we felt was a very unique concept. It was brought to our attention by many of our followers that noticed similarities between Starbuck’s #RaceTogether campaign and The Mix Coffeehaus” said Colon
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