The South Bronx skyline is set to forever change as development shifts gears towards the Harlem River Waterfront thanks to gentrifying developer, Keith Rubenstein of Somerset Partners and The Chetrit Group.
Renderings have been revealed for the first phase six planned towers.
In case you haven’t been following the saga of the “Piano District” attempt to rebrand…
It was up for barely a month yet it made headlines around the world and now it’s gone—the Piano District billboard has been replaced with an innocuous ice cream ad.
The billboard display heralding the coming of luxury waterfront living and a rebranding of a neighborhood while promising to bring in “world class dining, fashion, and art” for many was a sign that gentrification was coming in and fast.
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