Developers Somerset Partners and the Chetrit Group who are planning as many as six 25 story residential market rate towers (of which 3 have already been filed with the Department of Buildings for construction) has put up a new billboard proclaiming the area of Port Morris as the ‘Piano District’.
The billboard is prominently aimed at Manhattan and drivers who are heading home to the posh suburbs of Westchester County and Connecticut as they head on home, easily viewing the sign.
The billboard promises, luxury waterfront living, world-class dining, fashion, art, and architecture in a neighborhood where the majority are living well below the poverty line and are fighting for their very lives as they suffer health disparities disproportionately more than others across the city.
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