Brave Viejitos in Riverdale © @projectbronx on Instagram

Since 2009, Welcome2TheBronx has been a popular online platform dedicated to highlighting the vibrant culture, history, and ongoing developments within New York City’s northernmost borough. Founded by life-long resident and community advocate Ed García Conde, the site features local news, personal stories, and in-depth coverage of issues such as gentrification, community empowerment, art, and real estate. Through its engaging content and active social media presence, Welcome2TheBronx has become a trusted resource for residents and visitors alike, shining a spotlight on the unique identity and rich heritage of the Bronx.