The wait is finally over for Bronx residents to get a taste of the wildly popular discount European supermarket Lidl located at The Bronx Terminal Market.
And to celebrate the grand opening of their first store, Lidl will be offering gift cards to the first 100 customers so make sure you get there before the 7:40AM opening time on Wednesday, October 23rd!
Lidl is similar to Aldi, which Bronxites are very familiar with five stores already having opened across the borough with the most recent opening in Fordham this past summer.
Both are discount grocery chains that began in Germany and are known for offering deep discounts on a wide range of products. Both stores primarily carry store brands rather than national brands, which helps keep prices low. While Aldi sticks more closely to store brands, Lidl offers a wider selection of national brands.
Lidl’s no-frills approach extends to its store layout and operations. Products are often displayed in their original shipping cartons to minimize handling costs, and the checkout process is designed for speed. By focusing on a limited but high-turnover product range, Lidl can maintain efficiency and keep prices competitive.
The first Lidl opened in the United States back in 2017 in Virginia with the first NYC location opening up the following year on Staten Island.
Now Bronxites will have yet another deeply discounted supermarket to help stretch their food budget and feed their families without breaking the bank.
With the borough being home to the highest percentage of low and extremely low income households such stores offer a much welcomed relief compared to the high prices of traditional local supermarkets.
We’re looking forward to shopping at Lidl next week and hope to see you there!
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