Iconic History Channel Sign in The Bronx Permanently Coming Down

Baron Ambrosia posing with the History Channel sing in the background. Now it's been reduced to the letter H and soon will be gone forever. — Baron Ambrosia posing with the History Channel sing in the background. Now it’s been reduced to the letter H and soon will be gone forever.

For years The History Channel neon sign has been a beacon to millions of travelers crossing the Harlem River into The Bronx.

Now the iconic sign is coming down for good according to Interstate Outdoor Advertising and filings with Department of Buildings.

The company said in a telephone interview that it will be replaced with a new sign and available for advertising January 18th of this year. The representative also confirmed that The History Channel will not be renewing its contract to advertise at that location, however, representatives from A&E Networks which owns The History Channel were unable to confirm this.

The building which held the sign for so long, 20 Bruckner Boulevard, has been under major capital renovations for several years as it is renovated for office spaces although no clue as to who will occupy the building.

Department of Buildings work order showing the approved permit to remove the sign.

In a quickly changing borough and city, like Brooklyn’s Domino Sugar neon sign and many others like it, we have lost such an iconic part of our skyline.

It might not seem like much to many but for others it was a sign that we knew we were home.

Ed García Conde

Ed García Conde is a life-long Bronxite who spends his time documenting the people, places, and things that make the borough a special place in the hopes of dispelling the negative stereotypes associated with The Bronx. His writings are often cited by mainstream media and is often consulted for his expertise on the borough's rich history.